Background
The University of Birmingham is a global institution working within a diverse and vibrant City, offering an inspiring education to our students, and undertaking critically important research. We are a place of open, critical thinking, and the creation, sharing and dissemination of knowledge.
With our ambition to be a leading global university, we will tackle global challenges, so that our research extends beyond regional and national boundaries to have international impact. Our students form an international community, and we will provide them with an outstanding international experience, both at their home campuses and through high levels of mobility. Professional Services play a crucial role by providing outstanding support to our researchers, enable an exceptional educational experience for our students, and help the University to grow its influence regionally, nationally, and globally. They ensure the University’s resources are used wisely, manage and improve the infrastructure which sits at the heart of the institution, and support decisions to be made quickly and based on sound evidence.
External Relations is the division responsible for delivering our university to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We engage with many different audiences to build purposeful relationships internally, locally, nationally, and internationally. We enable those who wish to apply to study on our courses to make informed choices. We recognise that we are strongest when we work together and take pride in upholding our core values of being ambitious, innovative, open, collaborative, and responsible.
Role Overview
The International Officer (South East Asia) will deliver recruitment, conversion, marketing, and sales activity across designated markets in the South East Asia (SEA) region. Reporting to the Regional Manager UK, this role will work to develop and implement strategies to increase international student recruitment and the University’s brand awareness across SEA.
Main duties and Responsibilities
Responsibility for increasing enrolments to the University of Birmingham UK and Dubai campuses by:
- Devising and implementing student recruitment activities for SEA and under the guidance of the Regional Manager.
- Assist in the development of an annual marketing plan to grow our recruitment intake in the SEA Region to the University of Birmingham UK and Dubai campuses.
- To represent and promote the University at higher education events in schools and colleges and fairs throughout SEA. This will involve delivering presentations, attending HE / agent fairs and providing individual guidance to prospective students and key influencers.
- To proactively generate new leads across a range of marketing and recruitment channels and to effectively manage the enquiry pipeline, including the delivery of efficient lead qualification processes.
- To facilitate all administrative duties associated with the student recruitment activities.
- Manage, grow, and strengthen relationships with educational agencies and other sources of recruitment.
- Analyse, recommend, and present market-specific advertising opportunities to partner organisations and ensure the UOB and stakeholder brand growth in the SEA.
- Actively liaise with the Regional Manager in the UK to adapt strategies and report on market insight.
- Participate in education fairs across the region.
Responsibility for engaging with internal and external stakeholders to effectively drive student recruitment activities:
- Create strategic collaborative opportunities with schools, universities, and other stakeholders.
- Increase sponsor engagement and build an identify new sponsor opportunities to Strengthen UOBs offering.
- Working with the Regional Manager to take responsibility for managing academic visits where possible.
- The post holder will engage with the University’s partners to support students and answer their admission related queries.
- The post holder will work effectively with external stakeholders such as educational agents and the University’s partner institutions to deliver joint recruitment activities.
Support the University’s network of recruitment agents in the markets identified by:
- Using experience and judgement to identify, assess and recommend suitable agents for appointment as the University’s representatives.
- Monitoring on-going performance of any agents to ensure that expectations in terms of quality and criteria are met, that any under-performance is addressed and that recruitment targets are set each year.
- Manage relationships with other companies delivering student recruitment services to the University of Birmingham. This will involve acting as a key point of contact on behalf of the University as well as engaging internal stakeholders with the external companies.
- Deliver regular training to agents, covering the University’s USPs and admissions / compliance processes.
Deliver support for admissions processing, where required and act as a source of information and expert advice about qualifications from SEA:
- Work closely with the Admissions Office to offer support in processing applications which may include issuing offers to applicants, verifying supporting documents and supporting other areas of admissions processing throughout the cycle.
- Using available sources of information, such as the UCAS Qualifications Equivalents Guide, NARIC Equivalents web site and acquired personal expertise to develop a thorough and detailed understanding of a range of qualifications (including foundation programmes), how they equate to the UK education system and their suitability for admission to programmes at Birmingham.
- Ensuring regular contact with Admissions staff, both face to face and by telephone and email, to advise on eligibility criteria for overseas qualifications, both academic requirements and English Language requirements.
Financial
- Monitor overall financial spends of events and travel costs through the efficient management of resources, compliance with the financial process and operational functions within the established budget.
- Support in developing a business plan against budgetary constraints and annual enrolment targets.
- Ensure accurate financial reporting requirements are met.
Key Criteria & Qualifications :
The following list of criteria is meant to provide a general overview of the background, characteristics, and level of activity the successful applicant will exhibit and be expected to engage daily. This should not be taken as an exhaustive list of responsibilities as the nature of our industry requires employees at all levels to be flexible, dynamic and to have the capacity to think creatively when presented with challenges.
Essential Criteria :
- 3+ years or more experience working in the higher education industry.
- Advanced-level English language skills.
- Ability to travel across SEA for a minimum of 20 weeks a year.
- Highly refined business presentation and reporting skills in English.
- High level of enthusiasm, personal commitment, and independence to undertake lengthy periods of travel without supervision.
- Problem solving and organisational skills to deal with complex and difficult situations autonomously as they arise.
- A high level of literacy and attention to detail to produce clear, concise reports and strategies.
- High level of numeracy and prior experience of managing budgets and analysing basic statistical information.
- A history of working with educational agencies in SEA.
- Experience working with international students and higher education programmes.
- Experience selling a complex and diversified education product portfolio.
- Exceptional time management skills.
- Experience with customer service.
- Demonstrable ability to meet enrolment targets.
Highly Desirable Criteria :
- Experience working with domestic universities, secondary schools, English language schools and other preparatory entities.
- Ability to speak Bahasa Indonesian.
- Experience collaborating interdepartmentally and/or externally.
- Database management experience.
- Advanced knowledge of Excel.
- Experience liaising with a geographically and culturally diverse team.
- An awareness of issues in marketing educational services in an international context.
- Ability to build and manage relationships with peers and senior managers.
Location : The position will be based in Bangkok, Thailand, the position will involve regular travel within the Southeast Asia (SEA) region. Additionally, flexibility is required to meet the demands of the post, including regular evening and weekend work.
Reporting to: Regional Manager – South East Asia
Should you have any questions about this position, please contact:
Email : careers@hands-on.co.th
Tel: 026355230 # 135 or 0659929352
Line : HO-HR